Investing In Your Future
By Nido Qubein
I’ve counseled a lot of professionals over the years on the need to market consistently. The excuse I frequently hear is, “I can’t afford it.”
I’ve never quite understood that mindset. It’s a little like a farmer who buys a helicopter to cruise around his holdings, but never has enough money for fertilizer.
In business, marketing is the way you make things happen. Marketing takes money. Since it does eat up a lot of cash, it’s crucial that you put your money where it will do the most good.
Here are two strategies.
Strategy One
Take a systematic approach to building your marketing budget.
In any successful business, marketing is not optional. You must budget for it just as you budget for labor, equipment, facilities, and supplies.
Here are three good reasons:
• An effective marketing plan can provide the best return on investment of any expenditure you can make. You are investing your life in your profession because you believe in it. So why not invest your money in it?
• A proactive marketing strategy is the best hedge against business slumps, especially when the national economy slows down.
• A good marketing strategy gives you more control over the overall shape and growth pattern of your business. You can make good things happen, instead of just reacting to whatever happens.
Are You Using Your Gift At Work?
Explanatory Trailer:
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